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How to sell your company successfully
Selling a business is a major decision that calls for careful preparation. Every step — from planning to closing — should be well thought through to achieve the best possible sale price. On Amber, one of Europe's leading platforms for business transactions, we help owners sell their company on their terms.
The sale process — how to sell your business
The sale process is multi-stage and can take several months. It starts with preparation and planning, followed by valuation and the search for potential buyers. A thorough preparation helps you avoid mistakes and sell at a fair price.
Determining company value — valuation tips
Company value is a decisive factor in the sale process. Valuation depends on earnings, market position, and future outlook. It is advisable to consult experts to obtain a realistic estimate.
Finding the right buyer
Digital platforms like Amber offer many ways to find the right buyer. The right buyer offers not just the right price but also secures the company's future. Amber lets you reach out anonymously to potential buyers and investors.
Benefits of Amber
Targeted search
Filter by industry, revenue, and region — matching offers appear instantly.
Showcase your company
Run a sale listing seen by verified buyers and investors.
Easy contact
Anonymous and direct — through the in-platform messaging system.
Anonymity & security
We never share sensitive data; you control what is seen and by whom.
High reach
90,000+ registered users and up to 2M potential buyers per listing.
Saved searches
Get notified by email when new matching offers appear.
Regional search
Use the succession map to target buyers in specific regions.
Expert support
Direct access to M&A advisors that accompany the entire process.
FAQ — Selling a company
Pick the package that fits your needs. After booking you reach the listing editor where you fill in industry, region, revenue, asking price, etc. Then a preview lets you check and publish.
Standard listings run 3 months; Premium and Spotlight packages up to 12 months. Extend or end early any time from your account.
Yes. Edit text, numbers, and options any time from "My listings". Larger changes are briefly re-reviewed before re-publication.
Decide your post-handover role early (full exit, partial stake, advisory). Stabilise employee, supplier, and customer relations, and prepare clean data (financials, contracts, IP) for due diligence.
On the Advisors page you can filter verified M&A advisors, lawyers and tax experts by specialisation, region and industry experience.
Realistically 6–12 months from preparation to closing. Complex deals can take 18 months or more.
3 years of audited financials, BWA, current balance sheet, articles of association, key customer/supplier contracts, rental/leasing, IP overview, employee overview and any compliance docs.