Germany Retail trade

Self-Sustaining Amazon Brand Portfolio | €21m Revenue | €2.2m EBITDA (FY25) | Consumables

Revenue €21,200,000

Earnings €2,200,000

Employees 13

Location Germany

Transaction Background Strategic sale

Shares for sale 100% sale

Revenue €21,200,000

Earnings €2,200,000

Employees 13

Location Germany

Transaction Background Strategic sale

Shares for sale 100% sale

Company Description

The company is a profitable, self-sustaining portfolio of Amazon-native private-label consumer brands.

Key financials:

€21.2M

€2.2M

FY25

€21.4M

€2.3M

~39%

Three defensive, repeat-purchase categories: natural and organic foods, pet nutrition, and baking.

Geography: Germany ~75% of revenue | France ~16% | other European marketplaces

~78%

~13 FTE

100% exit available at €16.5M (~7.1x TTM EBITDA). Flexible deal structuring including earn-out.

Industry sector

Retail trade

Show future projections

The business sells private-label consumer products exclusively via Amazon FBA across European marketplaces.

Natural & Organic Foods Health-focused food products targeting the growing organic segment. Multiple Best Seller ranked listings.

Pet Nutrition Premium pet food and supplement products with strong repeat-purchase rates and loyal customer bases.

Baking Products Ingredients and mixes targeting home bakers. Sustained demand growth post-2020.

All products are sourced from third-party manufacturers and sold under proprietary brand names. No physical retail presence — fulfilment handled entirely through Amazon's FBA logistics network.

~78% of gross sales generated through organic (non-paid) search rankings. Disciplined PPC support at average ACOS of ~8%.

The business serves end consumers (B2C) exclusively through Amazon's marketplace. No B2B, wholesale, or direct-to-consumer channel.

Customer profile:

~75%

~16%

high reorder rates and low churn

Customer acquisition:

~78%

~8% ACOS

The business operates within the European Amazon FBA marketplace ecosystem.

Primary market: Germany ~75% of revenue — largest e-commerce market in continental Europe Secondary market: France ~16%

Category tailwinds across all three segments:

Natural & Organic Foods

Pet Nutrition

Baking

All three are non-discretionary, high-frequency categories with low sensitivity to economic cycles.

Amazon FBA is the dominant channel in these categories. Established Best Seller rankings across key subcategories create durable competitive positioning.

The business competes within the Amazon FBA private-label ecosystem across three categories. Competition comes from other private-label sellers, national consumer brands, and Amazon's own-label products.

Key differentiators:

Organic ranking dominance:

Review depth & Best Seller status:

Category defensiveness:

Operational scale:

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